Chapter 04 / 06
Business Journeys
Impact on your checkout conversion funnel
Step 1 — Read baseline conversion
In normal state, most users who reach the key action step complete it. That is the baseline. Every percentage point below it during the incident represents real value lost.
Executive viewConnect technical incidents directly to business outcomes — conversion rate, revenue impact.
7.3%
Conversion (incident)
10.6% baseline
−31%
Conversion drop
$275
Revenue lost / min
5×
Payment step drop-off vs baseline
Revenue at risk: $275/min
Checkout→Payment step showing 41.7% drop-off vs 8.2% baseline — 5× above normal. Correlates with payment-service p99 latency spike at 09:12 UTC. At $275/min lost revenue, a 90-minute incident costs approximately $24,730 in missed orders.
Checkout funnel
Incident (09:00–10:30 UTC)Baseline (7-day avg)Anomaly
Product Page View8,420 users
Add to Cart3,124 users
−62.9% drop-off
Cart Review2,187 users
−30.0% drop-off
Checkout Start1,891 users
−13.5% drop-off
Payment Entry⚠ anomaly1,102 users
−41.7% drop-off
Order Confirmed618 users
−43.9% drop-off